Thursday, May 29, 2014

Successful Account Executive candidate conversation


My current role as inside sales specialist, I am proactively reaching out on new leads and tasks from existing opportunities. I am reactive with quick SLA's to reply on any email requests. I have a substantial amount of tribal and product knowledge. I can have conversations that span from C-level down to admin.

When moving on to next role of being outside sales, strengths is not on many transactions, but on strengthening key relationships. I will need to be able to properly coordinate people and resources for projects. I will have to have the perceived beneficial solution that will solve a business problem. C-level buy from companies and people they trust.

I will need to be able to size and scope opportunities correctly before 4 legged sales calls. This is where there is multiple people visiting with me. Number of legs is the number of people attending meeting. Don't need to have a 4 legged sales call to an initial scope with IT admin.

Successful AE's have at least 3-5 proof of concepts at any one time. Most large opportunities require the tires to be kicked before purchase. Once POC is set up, need to coordinate SE with technical contact to hand off for a bit. However, AE is needed to step back in and round up everyone involved to sign off on PO by a desired date.
Summary: Find Opp, Quality, project manage POC, and lastly close/win. If close/lost, learn something beneficial.

Monday and Friday are typically office days to organize schedule and go through reports.
Tuesday, Wednesday, and Thursday are travel, primary work days.
Of course this schedule is tentative depending on circumstances.
There is a big caution that you can be busy but not productive.
Having time management and driving qualified leads effectively is more important than going to different free lunch events that are not your target market.

Being in an outside AE role is mostly about relationships and business acumen, instead of technical knowledge. Be expected to live in primary metro location for territory. It is also important about who you know and what contacts you have. However every candidate will have weakness. It is my job to sell my strengths.

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